This concept was requested by local Adelaide gin distillery, 36 Short, as they wanted to drive product sales and increase brand awareness, but wanted something unique to do this. We came up with the design for an offset three-crate-stack to give the display plenty of height while giving it its own unique flavour.
36 S used this bottle shop display to their full advantage and aggressively marketed their tasty gin in dozens of local SA bottle-os. They really cashed in on the resurgence in popularity of gin, and dressed their bottles up nicely in gift wrap. This was a truly successful marketing campaign, one which cemented their place amongst the best SA gin distilleries… which, if you’re familiar with SA gin, isn’t easy to do!
