Visual merchandising – anyone can do it. You don’t need to be a massive brand or corporation in order to use visual merchandising strategies, and you can even apply these principles to your online presence as a brand.
So, what is visual merchandising and how can our wooden display stands help your merchandising technique?
Here, we explain the best visual merchandising tips to boost sales using our wooden display stands:
What is visual merchandising?
Visual merchandising is a marketing technique that employs floor plans, colour, lighting, displays, technology, and other elements to attract customer attention. Its main purpose is to use the retail space to generate more sales by making a store stand out and attract shoppers.
How can wooden display stands aid your visual merchandising strategy?
Wooden display stands can drive sales by boosting your visual merchandising in many ways:
- Layout
Layout isn’t just about practicality – it’s about creating an attractive setting for the customer to shop in. The placement of certain products is key to achieve better sales results. Think about going to the supermarket – the milk and the bread (two of the most commonly bought items) are all the way at the back of the store so that the customer first sees other items they may need or desire.
Wooden display stands allow you to place eye-catching, enticing deals right at the front (or even outside) of your store, inviting customers to browse.
- Presentation
Presentation is also key. With wooden display stands, you can create symmetrical, colour-coordinated presentation of products which appeals to customers, and invites them to browse your shop or stand.
- Bundling
Bundling is a genius part of visual merchandising. Here, you’re suggesting items that complement each other, like cheese and wine, or quince paste and crackers… or all four! Wooden display stands allow you to achieve this easily.
- Signage and branding
Signage and branding – it’s a no-brainer why these two elements are so important. Branding not only allows customers to recognise brands they favour, but it also makes an imprint in their minds when being exposed to new and unfamiliar brands. We can use visual merchandising to boost brand awareness and drive sales: our wooden display stands, for example, have headboards that are laser etched with your brand on them.
- Materials
The material of your displays matters deeply, as, in the mind of the customer, it reflects the quality of your products. Use a cheap, flimsy plastic display stand and your customers will associate your products with it. Choose a high-quality, handmade timber one, on the other hand, and it reflects the quality, artisanal nature of your products.
Put your products into your customers’ hands with our top quality wooden display stands. Out of the Box Displays is Australia’s #1 manufacturer of quality wooden display units, featuring gondolas, counter top stands, gift boxes, crates and more. Simply get in touch with our friendly team to learn more about our display stands and customised options.
