Where we see an empty cardboard box, a child sees a fortress or a racing car. Where we see a bottle cap on the ground, a crow sees a shiny piece of treasure. And where we see a freshly mopped floor, your dog sees a blank canvas to create ‘art’ with its muddy paws. Thanks, buddy.
The key takeaway here is to think outside the box – literally – when it comes to using ordinary objects for merchandising in your retail shop.
The truth is, the humble box can serve many different purposes. Li’l Boxes are experts in coming up with creative uses for wooden display stands… here are our top tips!
Product segmentation
A golden technique for any retail store – product segmentation. This strategy involves dividing up your products by budget and displaying them accordingly, so that your customers have the chance to choose from several products within their own personal budget.
For wine stores, for example, this could involve displaying three wines in the $10-15 category, three in the $20-30 category and three in the $40-50 category, segmenting them using our wooden display stands.
Here, you’re tailoring your products to meet the individual needs of different customer segment and appealing to a wider audience.
Thematic displays
Thematic displays are all about using your wooden display stands to create a cohesive merchandising strategy that catches the customer’s eye. Christmas is an ideal time for thematic displays, using wooden display stands to present Christmas decorations amongst your products. Other ideas include using our display boxes to create interesting shapes and tie it into a common theme in your store.
Spreading the hype with words
Our wooden display stands are also able to be laser-etched and stencilled, opening up further opportunities for getting creative. One of our most memorable campaigns involved laser-etching display boxes with ‘TOP SECRET’ on top, creating hype and mystery around what’s in the box. This type of campaign sparks interest in customers and actually encourages them to open the display box to reveal your products.
This type of campaign can be easily achieved for your brand, too. A fun and creative way to entice the customers, it’s almost as though you’re using reverse psychology when you etch something like ‘Caution: Contains Bargains – Open At Own Risk’ on your display stands – it only encourages the customer to find out what’s within!
So, the next time you see a wooden display stand, think outside the box. If you’re looking for the best quality wooden display stands, Li’l Boxes and Out of the Box Displays have got you sorted. We’re Australia’s leading team for high-quality merchandising displays and packaging, crafting gondolas, counter top stands, gift boxes, crates and more. Browse our extensive range of merchandising products or chat to our friendly team to create a customised solution for your brand.
